AI Fluency: Essential for Every Role, Not Just Tech

Deepgram emphasizes that understanding AI tools is crucial for all employees, including non-technical staff.

Deepgram highlights the growing importance of AI fluency for everyone in the workforce, not just engineers. The company actively encourages its non-technical employees to integrate AI tools into their daily tasks. This approach aims to boost efficiency and prepare the workforce for the future of work.

Mark Ellison

By Mark Ellison

September 30, 2025

3 min read

AI Fluency: Essential for Every Role, Not Just Tech

Key Facts

  • Deepgram emphasizes AI fluency for non-technical employees.
  • Mark Butler, Head of Talent, uses AI tools daily for his work.
  • Deepgram expects job candidates to demonstrate AI fluency.
  • The company fosters a culture of experimentation with AI.
  • AI is being embedded into everyday workflows at Deepgram.

Why You Care

Do you ever feel like AI is a secret language spoken only by engineers? What if mastering AI tools became as essential as using email for your job? Deepgram, an AI company, says that AI fluency is no longer just for technical roles. It’s becoming a core skill for everyone. This shift means your ability to thrive professionally will increasingly depend on understanding and using artificial intelligence. This isn’t about writing code. It’s about working smarter.

What Actually Happened

Deepgram recently underscored the essential need for AI fluency across all employee types, as mentioned in the release. This includes individuals in non-technical roles like talent acquisition. The company’s Head of Talent, Mark Butler, personally relies on AI tools daily. He uses them to enhance his work efficiency and effectiveness. Deepgram also expects job candidates to demonstrate this same level of AI understanding. They believe it is fundamental for success in the modern workplace. This emphasis highlights a broader trend in the tech industry. Companies are seeking employees who can integrate AI into their workflows.

Why This Matters to You

Imagine you are a marketing professional. You could use AI to analyze campaign performance or generate initial content drafts. This makes your work faster and more data-driven. Deepgram encourages a culture of experimentation, not perfection, with AI tools. This means you don’t need to be an expert to start. You just need to be willing to try. The company aims to embed AI into everyday workflows for everyone. They also provide shared vocabulary and training tailored to different roles, according to the announcement. This helps bridge the knowledge gap. How might a basic understanding of AI tools transform your daily tasks?

Deepgram’s Approach to AI Fluency for Non-Technical Staff:

ElementDescription
Culture of ExperimentationEmployees are encouraged to try AI tools without fear of failure.
Embedding AI in WorkflowsAI tools are integrated into routine tasks across departments.
Shared Vocabulary & TrainingStandardized terms and role-specific education are provided.
Leadership CommitmentManagement actively supports and models AI adoption.

As Mark Butler, Head of Talent at Deepgram, explained, “My world is Talent: finding great people, helping them thrive, and shaping the culture that makes them want to stay.” He further stated, “But every day, I rely on AI tools to do my job better, faster, and smarter.” This shows that even in human-centric roles, AI offers significant advantages. Your ability to adapt to these tools will be a key differentiator.

The Surprising Finding

What might surprise many is that AI fluency is not just about technical prowess. It’s about a mindset shift. The research shows that even non-technical roles are expected to actively use AI. This challenges the common assumption that AI is solely the domain of developers and data scientists. For example, a Human Resources professional might use AI to screen resumes or personalize employee training. This isn’t about building algorithms. It’s about intelligently applying existing AI solutions. The company reports that they expect job candidates to demonstrate AI fluency. This means that understanding AI’s capabilities and limitations is now a core job requirement for many.

What Happens Next

Over the next 12 to 18 months, we can expect more companies to follow Deepgram’s lead. They will increasingly integrate AI fluency into their hiring and training processes. For instance, you might see more job descriptions requiring experience with specific AI-powered platforms. This could include tools for content creation, data analysis, or customer service. Our advice for readers is to start exploring readily available AI tools now. Experiment with them in your personal or professional life. This proactive approach will prepare you for the evolving demands of the job market. The industry implications are clear: AI is reshaping what skills are considered essential for every role, not just those in tech.

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