AI Solves E-commerce's Tricky Product Matching Problem

A new multi-agent AI framework called Q2K promises to accurately identify identical products online.

E-commerce faces a big challenge: matching products when names differ. A new AI framework, Question to Knowledge (Q2K), uses multiple AI agents and LLMs to solve this. It promises better accuracy and efficiency for online retailers.

Sarah Kline

By Sarah Kline

September 3, 2025

3 min read

AI Solves E-commerce's Tricky Product Matching Problem

Key Facts

  • Q2K is a multi-agent AI framework for product mapping.
  • It uses Large Language Models (LLMs) to identify identical products.
  • Q2K integrates a Reasoning Agent, Knowledge Agent, and Deduplication Agent.
  • It achieves higher accuracy and robustness in difficult e-commerce scenarios.
  • The system reuses validated reasoning to balance accuracy with efficiency.

Why You Care

Have you ever struggled to find the exact same product across different online stores? It’s a common frustration, right? This problem isn’t just annoying for you; it costs e-commerce businesses a lot of money and effort. Now, a new artificial intelligence (AI) structure is stepping in to fix it. This creation could make your online shopping experience much smoother. It also helps businesses manage their inventory more effectively.

What Actually Happened

Researchers have introduced a novel AI structure called Question to Knowledge (Q2K). This system tackles the persistent challenge of Stock Keeping Unit (SKU) mapping in e-commerce. According to the announcement, Q2K uses a multi-agent approach powered by Large Language Models (LLMs). LLMs are AI models that understand and generate human-like text. The system aims to reliably identify if two product listings refer to the same item. This is crucial when explicit identifiers are missing. Product names often vary widely across different platforms. Rule-based methods and keyword similarity often fail. They overlook subtle distinctions like brand, specification, or bundle configurations, the paper states.

Why This Matters to You

This new Q2K structure offers significant improvements for both consumers and businesses. Imagine you’re searching for a specific gadget. You see it listed with slightly different names on two different sites. Q2K can accurately tell you if they are indeed the same item. This saves you time and prevents ordering errors. For businesses, this means cleaner data and fewer misclassified products. The company reports that Q2K achieves higher accuracy. It also shows more robustness in difficult scenarios. These include identifying product bundles and disambiguating brand origins.

Here’s how Q2K’s agents work together:

Agent TypePrimary Function
Reasoning AgentGenerates targeted disambiguation questions.
Knowledge AgentResolves questions via focused web searches.
Deduplication AgentReuses validated reasoning traces for efficiency.

What’s more, a ‘human in the loop’ mechanism refines uncertain cases. This ensures even greater reliability. “By reusing retrieved reasoning instead of issuing repeated searches, Q2K balances accuracy with efficiency,” the study finds. This offers a and interpretable approach for product integration. How much easier would your online shopping be with this system?

The Surprising Finding

What’s particularly interesting about Q2K is its efficiency. You might expect a system using LLMs and web searches to be slow. However, the team revealed that Q2K balances accuracy with efficiency. This is achieved by reusing retrieved reasoning. It avoids repeated searches for the same information. This is a significant twist compared to traditional search-heavy AI systems. The system doesn’t just find answers; it remembers and reuses them. This intelligent reuse of information is key. It helps Q2K surpass strong baselines. It also makes it more practical for real-world e-commerce applications. It challenges the assumption that higher accuracy always means more computational cost.

What Happens Next

This Q2K structure is currently a preprint, submitted on September 1, 2025. We can expect to see further creation and testing in the coming months. The research shows that this system could be adopted by major e-commerce platforms. For example, Amazon or eBay could integrate Q2K to improve their product catalogs. This would lead to fewer duplicate listings and more accurate search results. If you’re an online retailer, consider how this system could streamline your product management. You might want to explore solutions that incorporate multi-agent AI. The industry implications are clear: better product mapping leads to better customer experiences and operational savings. The paper states that Q2K offers “a and interpretable approach for product integration.”

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