Anthropic Eyes $70B Revenue by 2028, Driven by B2B AI

A new report details Anthropic's aggressive strategy and financial projections, outpacing competitors.

Anthropic, a leading AI developer, is reportedly projecting a massive $70 billion in revenue by 2028. This ambitious forecast is largely attributed to its strong business-to-business (B2B) strategy, including partnerships with tech giants like Microsoft and the release of cost-effective AI models.

Katie Rowan

By Katie Rowan

November 5, 2025

4 min read

Anthropic Eyes $70B Revenue by 2028, Driven by B2B AI

Key Facts

  • Anthropic projects $70 billion in revenue by 2028.
  • The company expects $3.8 billion in revenue this year from API sales, doubling OpenAI's expected API revenue.
  • Claude Code is reportedly close to generating $1 billion in annualized revenue.
  • Anthropic recently partnered with Microsoft to integrate its models into Microsoft 365 apps and Copilot.
  • The startup last raised $13 billion, valuing it at $170 billion, and may target a $300-$400 billion valuation next.

Why You Care

Ever wonder if the AI models powering your favorite tools are actually making big money? What if a major AI company predicts its revenue will skyrocket to tens of billions in just a few years? This is exactly what’s happening with Anthropic, a key player in the artificial intelligence space. They are projecting a staggering $70 billion in revenue by 2028, as mentioned in the release. This isn’t just about big numbers; it signals a significant shift in how AI is being adopted and monetized across industries. Understanding this trend can help you prepare for the future of business and system.

What Actually Happened

Anthropic, a prominent AI creation company, anticipates its revenue will reach an impressive $70 billion by 2028, according to the announcement. This projection comes from The Information, detailing the company’s aggressive business-to-business (B2B) strategy. The company expects to generate $3.8 billion in revenue this year from selling access to its AI models through an API (Application Programming Interface). An API allows different software applications to communicate with each other. This figure reportedly doubles the $1.8 billion OpenAI expects from its API sales. What’s more, Claude Code, one of Anthropic’s AI models, is reportedly nearing $1 billion in annualized revenue, up from $400 million in July, the research shows. This growth is fueled by strategic partnerships, such as integrating Anthropic’s models into Microsoft 365 apps and Copilot.

Why This Matters to You

Anthropic’s focus on B2B solutions has direct implications for your business or career. The company has been busy launching smaller, more cost-effective models. These include Claude Sonnet 4.5 and Claude Haiku 4.5, as detailed in the blog post. These models are designed to appeal to businesses deploying AI at scale, making AI more accessible. Imagine you run a small e-commerce business. Access to a cost-effective AI model could help you automate customer service or personalize marketing campaigns. The company also expanded Claude for Financial Services and introduced Enterprise Search, which connects internal work apps to Claude, the company reports.

Here’s a snapshot of Anthropic’s ambitious financial outlook:

MetricProjection / Current Status
2024 Revenue$3.8 Billion
2028 Revenue$70 Billion
2028 Cash Flow$17 Billion
Current Valuation$170 Billion
Target Valuation$300-$400 Billion

Do you see how these developments could impact your industry in the coming years? “Anthropic expects its revenue this year from selling access to its AI models through an API to hit $3.8 billion, doubling the $1.8 billion revenue OpenAI expects to generate from API sales,” the paper states. This competitive edge could drive faster creation across the AI landscape, benefiting users like you with more and affordable tools.

The Surprising Finding

What might surprise many is the sheer scale of Anthropic’s financial ambition, especially when considering its current position. While already a significant player, projecting $70 billion in revenue by 2028 and a potential valuation of $300 billion to $400 billion is a bold statement. This is particularly striking when compared to its current valuation of $170 billion, as mentioned in the release. The company’s aggressive growth strategy, heavily leaning on B2B demand, appears to be paying off. Many might assume consumer-facing AI would drive such rapid growth. However, Anthropic is proving that enterprise adoption of AI — integrating it into existing business operations — is the real engine for massive revenue generation. This challenges the common assumption that only direct consumer products lead to such high valuations.

What Happens Next

This aggressive financial outlook suggests Anthropic will likely continue its rapid expansion and product creation. We can expect to see more tailored AI solutions for specific industries, similar to Claude for Financial Services, within the next 12-18 months. For example, imagine AI models specifically designed for healthcare diagnostics or legal document analysis. The company might also pursue further funding rounds to support this growth. If it raises again, Anthropic would likely target a valuation of between $300 billion and $400 billion, according to The Information. For you, this means an accelerated pace of AI integration into everyday business tools. Stay informed about new model releases and integration possibilities. Consider how these AI capabilities could streamline your workflows or create new opportunities for your organization. The industry as a whole will likely see increased competition and creation, pushing the boundaries of what AI can achieve.

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