Elon Musk Uses Grok Imagine for AI-Generated 'Love' Video

xAI's new tool creates synthetic media, sparking discussion and criticism.

Elon Musk recently showcased Grok Imagine, xAI's new AI image and video generator, by creating a short video based on a simple prompt about love. This demonstration follows Tesla's approval of his compensation package and has drawn varied reactions, including sharp criticism from author Joyce Carol Oates.

Mark Ellison

By Mark Ellison

November 10, 2025

3 min read

Elon Musk Uses Grok Imagine for AI-Generated 'Love' Video

Key Facts

  • Elon Musk showcased xAI's new AI image and video generator, Grok Imagine.
  • The tool created a video from the prompt: “She smiles and says, ‘I will always love you.’”
  • The video features an animated woman with a synthetic voice.
  • The demonstration followed Tesla shareholders approving Musk's compensation package.
  • Author Joyce Carol Oates criticized Musk on X, calling him "totally uneducated, uncultured."

Why You Care

Ever wondered if artificial intelligence could truly grasp human emotions like love? What if you could simply type a phrase and watch an AI bring that sentiment to life visually? Elon Musk recently offered a glimpse into this possibility, showcasing xAI’s new tool, Grok Imagine. This creation isn’t just about cool tech; it highlights the rapidly advancing capabilities of AI in creative fields. It also raises questions about the authenticity of digital content and how your interactions with AI might evolve.

What Actually Happened

Elon Musk, CEO of Tesla and xAI, recently posted a short video generated by his company’s new AI tool, Grok Imagine, as mentioned in the release. This occurred after Tesla shareholders approved a significant compensation package for him, according to the announcement. The video, shared on his social media system X, was created from the prompt: “She smiles and says, ‘I will always love you.’” The technical report explains that the video depicts an animated woman on a rainy street speaking these words in a clearly synthetic voice. This new AI image and video generator from xAI allows users to create visual content from text prompts.

Why This Matters to You

This demonstration of Grok Imagine has practical implications for creators and everyday users. Imagine the possibilities for quick content generation or storytelling. For example, a small business owner could rapidly produce short promotional videos without needing extensive production resources. What’s more, artists could use such tools to quickly prototype visual ideas or generate background elements for their projects. How might this system change the way you consume and create media in your daily life?

This system also brings up important discussions about AI’s role in creative expression. As Elon Musk described it, “the video was generated by his prompt, ‘She smiles and says, ‘I will always love you.’” This shows the power of simple text commands in generating complex visual outputs. However, the synthetic nature of the voice also highlights current limitations.

Here are some key aspects of Grok Imagine’s potential impact:

  • Content Creation: Enables rapid generation of visual content.
  • Storytelling: Offers new avenues for animated narratives.
  • Accessibility: Lowers the barrier for video production.
  • Ethical Considerations: Raises questions about AI-generated authenticity.

The Surprising Finding

While the AI-generated video itself was notable, the most unexpected reaction came from an unlikely source. The team revealed that 87-year-old, author Joyce Carol Oates offered a stinging critique of Musk on X. Responding to a user who quoted Musk, Oates remarked, “In fact he seems totally uneducated, uncultured.” This comment was particularly surprising given the context of a system demonstration. It challenges the common assumption that discussions around new AI tools would focus solely on their technical merits or flaws. Instead, the focus unexpectedly shifted to a personal critique of the tech leader himself, as detailed in the blog post.

What Happens Next

We can expect to see more iterations and improvements to tools like Grok Imagine in the coming months. AI image and video generation system is advancing rapidly. For example, future versions might offer more natural-sounding voices and realistic animations. Companies will likely focus on refining these tools to make them more accessible and versatile. If you’re a content creator, consider experimenting with these new AI tools to streamline your workflow. The industry will continue to grapple with the ethical implications of synthetic media, including issues of deepfakes and content authenticity. This will likely lead to new regulations or industry standards. The team revealed that these tools are becoming increasingly common, suggesting a future where AI-generated content is ubiquitous.

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