ENEOS Materials Boosts Manufacturing with ChatGPT Enterprise

Japanese materials giant tackles labor shortages and boosts productivity with secure AI adoption.

ENEOS Materials, a core entity of the ENEOS Group, has successfully implemented ChatGPT Enterprise across its operations. This move addresses labor shortages and rising costs in Japan's manufacturing sector. The company reports significant workflow improvements and a drastic reduction in research times.

Katie Rowan

By Katie Rowan

September 27, 2025

3 min read

ENEOS Materials Boosts Manufacturing with ChatGPT Enterprise

Key Facts

  • ENEOS Materials adopted ChatGPT Enterprise to address labor shortages and rising costs in manufacturing.
  • 80% of employees reported significant workflow improvements during the pilot phase.
  • The HR department saw a 90% reduction in data aggregation and analysis time.
  • Investigations that previously took months are now completed in minutes using ChatGPT.
  • Over 90% of ENEOS Materials employees use ChatGPT at least weekly, and over 1,000 custom GPTs have been created.

Why You Care

Ever wondered how a major industrial company tackles tough challenges like labor shortages and rising costs? Can AI really be the answer? ENEOS Materials, a significant player in the Japanese materials industry, is showing us how. They’ve deployed ChatGPT Enterprise across their entire workforce, aiming to boost productivity and secure their proprietary information. This creation could change how your own industry approaches similar hurdles.

What Actually Happened

ENEOS Materials, established in 2022 as a key part of the ENEOS Group, develops and sells a wide range of products, according to the announcement. These products include rubber for automotive tires and golf balls, industrial rubber items, and binder for lithium-ion batteries. Facing labor shortages and increasing costs, the company sought a secure and accurate AI approach for its proprietary data. As mentioned in the release, ENEOS Materials was an early adopter of ChatGPT Enterprise in Japan. They have since expanded its use to all employees. A cross-functional team collaborated with OpenAI to integrate the AI tool effectively.

Why This Matters to You

This isn’t just about one company; it’s a blueprint for how industries can adapt. ENEOS Materials’ experience highlights the practical benefits of secure AI adoption. Imagine your team reducing data analysis time by 90%. Think of how much more you could achieve. What if complex investigations that once took months could be completed in minutes? This is the reality ENEOS Materials is building. Taku Ichibayashi, Manager at the Research & creation Department, explains, “To maximize our business results with AI, ensuring a secure environment for handling proprietary information was essential. ChatGPT Enterprise met our internal cyber security requirements and provided the output accuracy we required.”

Here’s a snapshot of their initial impact:

Area of ImpactReported betterment
Employee Workflow80% reported significant improvements
HR Data Aggregation90% reduction in time
Deep Research/InvestigationsReduced from months to minutes

How might similar AI tools streamline your daily tasks or improve your company’s efficiency?

The Surprising Finding

Here’s an interesting twist: despite the initial concerns some might have about AI adoption, ENEOS Materials saw incredibly rapid and widespread engagement. The team revealed that since adopting ChatGPT Enterprise, the company has created over 1,000 custom GPTs. What’s more, more than 90% of employees used ChatGPT at least weekly. This level of adoption is quite remarkable for a large industrial company. It challenges the common assumption that widespread AI integration is a slow, difficult process. The high usage rates suggest employees quickly found value in the tool, making it an integral part of their work.

What Happens Next

ENEOS Materials plans to continue integrating ChatGPT Enterprise deeper into its operations. Yoshirou Sakura, Manager at the Production system Department, states, “ChatGPT has become a partner to each of our employees.” This indicates a future where AI isn’t just a tool, but a collaborative assistant. For example, imagine new employees using custom GPTs to quickly learn complex manufacturing processes. This approach could significantly reduce onboarding times. Companies facing similar demographic challenges, like those in manufacturing, could see ENEOS Materials as a model for their own AI strategies. Your business might consider how secure AI solutions could address its unique productivity and workforce needs in the coming quarters. The industry implications are clear: secure, AI is becoming a necessity for competitive advantage.

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