Eternos Rebrands as Uare.ai, Raises $10.3M for Personal AI

The startup shifts from digital immortality to creating personal AI replicas that sound and think like you.

Eternos, founded by LivePerson's ex-CEO Robert LoCascio, has rebranded to Uare.ai and secured $10.3 million in seed funding. The company is now focused on building personal AI models that capture an individual's unique voice, life story, and decision-making traits for professional and personal use, moving beyond its initial 'digital legacy' concept.

Mark Ellison

By Mark Ellison

November 12, 2025

4 min read

Eternos Rebrands as Uare.ai, Raises $10.3M for Personal AI

Key Facts

  • Eternos, founded by Robert LoCascio, has rebranded to Uare.ai.
  • Uare.ai raised $10.3 million in seed funding led by Mayfield and Boldstart Ventures.
  • The company is developing Human Life Models (HLMs), personal AIs based solely on an individual's data.
  • The initial focus on 'digital immortality' shifted to current professional and personal applications.
  • The Uare.ai platform is expected to launch later this year.

Why You Care

Ever wished you could clone yourself to handle endless tasks or share your wisdom even when you’re busy? Imagine having a digital version of yourself that sounds like you and thinks like you. That’s precisely what Uare.ai aims to offer, according to the announcement. This new venture could change how you manage your professional and personal life.

What Actually Happened

Robert LoCascio, who previously led LivePerson for nearly three decades, founded Eternos in 2024. His initial goal was to create a legacy service preserving voices and stories for loved ones, as mentioned in the release. However, the company discovered a different demand. Many potential users weren’t focused on death preparation. They wanted to use the system for current, active purposes. Consequently, the company has now rebranded as Uare.ai. This pivot comes with a significant financial boost: $10.3 million in seed funding. Mayfield and Boldstart Ventures led this investment round, according to the announcement. Uare.ai’s core offering is the Human Life Model (HLM). This HLM is a personal AI structure. It uses only an individual’s data, ensuring a unique digital replica. This approach captures their specific values, life story, and decision-making patterns, as detailed in the blog post.

Why This Matters to You

Uare.ai’s personal AI models could become scaling tools for creators and professionals. These digital replicas can generate content, manage customer interactions, and even execute projects. Think about the time you could save. Your personal AI could handle routine communications or draft initial ideas for your next big project. How much more could you achieve if a digital ‘you’ was assisting your daily tasks?

Consider this scenario: you’re a busy consultant. Instead of answering repetitive client questions, your HLM could provide consistent, personalized responses. This frees up your time for more complex problem-solving. Robert LoCascio highlighted the unique ownership aspect, stating, “I started to realize that the big models, they’re taking our datasets, and they’re getting smarter because of us. We don’t have to take that path. You own the model, and you can share it and monetize it.” This means your digital self remains yours. You control how it’s used and shared. The company reports that individuals will train their HLMs by responding to Uare.ai questions. These questions cover life stories using text, voice, and video.

Here are some potential applications for your personal AI:

  • Content Creation: Drafting blog posts or social media updates in your unique voice.
  • Customer Service: Handling inquiries with personalized, consistent responses.
  • Virtual Assistant: Managing schedules and communications with your specific preferences.
  • Educational Support: Providing explanations or guidance based on your expertise.

The Surprising Finding

What’s truly unexpected here is the shift in user motivation. LoCascio initially envisioned a legacy business, as the research shows. He aimed to preserve voices and stories for after a person’s passing. However, the team revealed that most interested individuals weren’t preparing for death. They were seeking tools for current professional and personal use. This finding challenged the original premise of Eternos. It led to the company’s pivot and rebranding. It turns out people are more interested in using AI to enhance their present lives. They want to extend their capabilities now. This highlights a broader trend: AI’s utility often outweighs its long-term, speculative applications. It also suggests a strong desire for personal agency over AI models. Users want to own and control their digital identities, rather than just contribute to general datasets.

What Happens Next

Uare.ai plans to launch its system later this year. This means you could start training your own Human Life Model within months. The process begins with sharing your life story. LoCascio explained, “The first part is getting a human life story. Where’d you come from? Tell me a story about your childhood. What’s a crossroad in your life when you were younger?” Following this, you’ll submit professional details. Imagine a future where your personal AI attends virtual meetings for you. It could even represent you in certain online interactions. This could drastically change how professionals manage their workload. For content creators, it means scaling their output while maintaining their authentic voice. The industry implications are vast. This could usher in a new era of personalized AI assistants. These assistants would truly reflect their human counterparts. They would offer control and monetization opportunities for individuals, as the company reports.

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