Why You Care
Ever wish you could clone yourself for tasks, or have a digital assistant that truly understands your unique perspective? What if your personal AI could sound exactly like you and embody your life experiences?
This is becoming a reality as Eternos, a startup founded by LivePerson’s former CEO Robert LoCascio, has rebranded to Uare.ai. The company just secured a significant $10.3 million in seed funding, according to the announcement. This shift means your digital identity might soon be a tool, not just a memory.
What Actually Happened
Robert LoCascio, who led LivePerson for nearly three decades, stepped down in 2023. He then founded Eternos in 2024, aiming to preserve voices and stories for loved ones, as detailed in the blog post. However, generative AI advances inspired a new direction, which he calls “the highest bar” for the system: replicating human beings with their life stories and personality.
Eternos has now rebranded as Uare.ai, the company reports. This pivot comes with a fresh $10.3 million seed funding round. Mayfield and Boldstart Ventures led this investment, the announcement states. Uare.ai will focus on creating personal AI models (Human Life Models, or HLMs) that capture an individual’s unique values and decision-making traits. These models use only an individual’s data, rather than general large language model (LLM) data, the team revealed.
Why This Matters to You
Imagine having a digital version of yourself that can handle routine communications or even generate content in your distinct style. Uare.ai aims to make this possible for you. The vision for Uare.ai is to be a scaling tool for creators and professionals, the company reports. Since these personal AI models hold your full expertise, a digital replica can be put to work.
Think of it as having a highly specialized assistant trained exclusively on your knowledge and personality. For example, a podcaster could use their HLM to generate episode summaries or answer fan questions in their own voice. A consultant might deploy their AI to handle initial client inquiries, freeing up their time for more complex work.
How much more productive could you be if your digital self managed these tasks?
As Robert LoCascio explained to TechCrunch, “We don’t have to take that path. You own the model, and you can share it and monetize it.” This means you retain control and potentially benefit from your personal AI.
Here are some potential applications for your personal AI:
| Application Area | Example Use Case |
| Content Creation | Generating blog posts or social media updates |
| Customer Service | Handling routine inquiries or FAQs |
| Professional Support | Drafting emails or scheduling appointments |
| Personal Assistant | Organizing information or recalling specific facts |
The Surprising Finding
Initially, LoCascio was set on building a legacy business with Eternos. However, the study finds that most people considering using Eternos were not preparing for death. This was a significant “twist” in their understanding of user needs. The team revealed that instead, individuals were interested in using this system for current professional and personal applications.
This challenges the common assumption that such personal AI would primarily serve as a digital memorial. Instead, the interest lies in , practical utility. The company reports that individuals saw an opportunity to use this system to help create personal AIs for everyday use. This shift in user motivation prompted the rebranding and refocus of the company.
What Happens Next
Uare.ai plans to launch its system later this year, according to the announcement. Individuals will be able to begin training their Human Life Models (HLMs) by responding to questions. These questions will cover life stories, childhood memories, and professional information, as mentioned in the release. The process will involve using text, voice, and even video inputs.
For example, imagine recording your answers to questions like, “Where did you come from?” or “Tell me a story about your childhood.” This data will form the core of your personal AI. The industry implications are vast, suggesting a future where personal AI becomes a common tool. This could change how we interact with system and manage our digital presence.
Our advice for you: keep an eye on Uare.ai’s launch. Consider how a personal AI could enhance your work or personal life. “The first part is getting a human life story,” LoCascio said, emphasizing the foundational data collection.