Why You Care
Ever stare at your closet, completely stumped on what to wear? Or maybe you’re packing for a trip and dreading the outfit planning. What if an AI could instantly solve your fashion dilemmas? A new collaboration between major fashion retailers promises to do just that, potentially transforming your daily dressing routine and travel preparations. This creation aims to take the stress out of looking your best, making personalized styling more accessible than ever.
What Actually Happened
Luxury membership system Vivrelle has announced the launch of ‘Ella,’ an AI personal styling tool. This creation, as mentioned in the release, marks a significant step in how the fashion industry uses artificial intelligence. Ella is notable for being one of the first partnerships where three retailers have joined forces to offer a unified, personalized AI experience. Vivrelle, known for renting high-end goods, has teamed up with Revolve and FWRD. Revolve and FWRD allow users to shop for designer clothing, with Revolve also offering a pre-owned section. The new tool provides recommendations across all three platforms, simplifying the search for the outfit.
Why This Matters to You
Ella streamlines your shopping and styling process. You can ask the system for specific outfit suggestions, like “a bachelorette weekend outfit” or “what to pack for a trip.” The system then searches Vivrelle, FWRD, and Revolve’s inventories to create tailored outfit ideas. What’s more, you can complete your purchase or rental in one single cart on Vivrelle, as detailed in the blog post. This integrated approach saves time and effort, making it easier to find exactly what you need.
Imagine you’re planning a last-minute getaway. Instead of endless browsing, you simply tell Ella your destination and occasion. The AI then curates a complete look, from accessories to footwear. Blake Geffen, CEO and co-founder of Vivrelle, shared her vision. She told TechCrunch that she hopes Ella can “take the stress out of packing for a vacation or everyday dressing.” This capability could fundamentally change how you approach your wardrobe. What specific fashion challenge would you ask Ella to solve first?
| Feature | Benefit for You |
| Personalized AI | Tailored outfit suggestions based on your needs |
| Multi-retailer | Access to Vivrelle, Revolve, and FWRD inventory |
| Single Cart | Streamlined checkout process on Vivrelle |
| Specific Prompts | Get answers for events like ‘bachelorette weekend’ |
The Surprising Finding
Perhaps the most interesting aspect of Ella is its underlying mechanism. The research shows that the more you use Ella, the better its suggestions become. This isn’t just a static recommendation engine. Think of it as the fashion equivalent of asking ChatGPT what to wear for a specific event. The company reports that Ella has been in creation for about a year. This long build time highlights the complexity of creating a truly adaptive AI stylist. It challenges the common assumption that fashion tech is merely about displaying products. Instead, it’s about learning your preferences and evolving with your needs.
This isn’t the first AI tool from these partners, either. The team revealed that Vivrelle, Revolve, and FWRD previously launched ‘Complete the Look.’ That tool offered last-minute suggestions for items already in a customer’s cart. Ella, however, takes this concept much further, providing proactive and comprehensive styling advice before you even start shopping.
What Happens Next
The launch of Ella signals a growing trend in personalized retail. While specific timelines for broader adoption aren’t detailed, the availability of Ella on Vivrelle suggests it’s ready for current users. We can expect similar AI styling tools to emerge across the industry over the next 12-18 months. For example, imagine major department stores integrating their own versions of Ella, allowing you to virtually try on outfits from multiple brands simultaneously. This could redefine the online shopping experience.
For readers, consider experimenting with Ella if you’re a Vivrelle user. Provide specific, detailed prompts to get the best results. The documentation indicates that the AI learns from your interactions, so your input is valuable. The industry implications are clear: personalized AI styling is moving from niche to mainstream. As Blake Geffen stated, “Ella has been in the works for quite some time,” emphasizing the significant investment in this system. This suggests a long-term commitment to AI-driven customer experiences in fashion.