Why You Care
Ever struggled to quickly generate the image or video for your design project? What if your favorite design tool could do it for you, with control? Figma, a leading design system, just announced its acquisition of Weavy, an AI-powered media generation company. This move means AI image and video creation tools are coming directly to your design workflow. This could significantly speed up your creative process and expand your design possibilities.
What Actually Happened
Figma officially announced its acquisition of Weavy, an AI-powered image and video generation company, according to the announcement. Weavy, founded in 2024 and based in Tel Aviv, previously raised $4 million in a seed round. This funding round was led by Entrée Capital, as mentioned in the release. Other participants included Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman. The company reports that 20 Weavy employees will join Figma. However, the financial details or valuation of the deal were not disclosed. For now, Weavy will continue to operate as a standalone product. The company reports future plans to integrate Weavy with the Figma Weave brand and the broader Figma system.
Why This Matters to You
Weavy’s web tools allow users to combine different AI models. They also offer pro editing features to create high-quality images and videos. These can be used for product mockups or brand styling, as detailed in the blog post. Imagine needing a specific product shot with unique lighting. You could generate it and then fine-tune it directly within your design environment. Users can edit these media generations with layer edits. You can also adjust lighting, change colors, and modify angles using prompts to achieve your desired final result, the company reports.
Key Capabilities of Weavy’s Tools:
- Combine AI Models: Access various AI models for diverse outputs.
- Pro Editing Tools: Fine-tune generated media with controls.
- Layer Edits: Adjust individual elements within your generated images or videos.
- Prompt-Based Adjustments: Use text prompts to alter lighting, colors, and angles.
- Infinite Canvas Workflow: Start with a prompt and iterate on an expansive canvas.
Think of it as having an on-demand, AI-powered photography and videography studio at your fingertips. You can start with a simple text prompt for an image. Then you can explore results from different models, pick one, and even add a prompt for video generation, as the documentation indicates. Figma CEO Dylan Field highlighted the power of this approach. He stated, “This node-based approach brings a new level of craft and control to AI generation. Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft.” How will integrating these AI tools change your daily design workflow?
The Surprising Finding
One interesting aspect of Weavy’s approach is its ‘node-based’ system for AI generation. This differs from simpler prompt-to-image tools. The team revealed that this method allows for branching, remixing, and refining outputs. This means designers gain a new level of control and craft over AI-generated media. Instead of just generating a single image, you can explore multiple variations and combine them. This challenges the common assumption that AI generation is a one-shot process. It suggests a more iterative and creative exploration is possible. Dylan Field further praised this balance, saying, “The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power. They’ve also created a tool that’s just a joy to use.” This emphasis on control and joy of use is a pleasant surprise in the often-complex world of AI tools.
What Happens Next
Figma plans for Weavy to initially operate as a standalone product. This will likely be for several months, possibly into early 2026. Full integration with the Figma Weave brand and the broader Figma system is expected to follow. This means you might see new AI-powered features appearing in your Figma interface by mid-to-late 2026. For example, imagine designing a website layout. You could then use an integrated Weavy tool to generate hero images or background videos tailored to your specific aesthetic. The industry implications are significant. AI-powered design platforms are increasingly in demand. They help create media generation and design workflow capabilities, according to the announcement. This acquisition positions Figma strongly in this evolving landscape. To prepare, designers should start experimenting with existing AI image and video generation tools. Understanding their capabilities will help you adapt quickly once Weavy’s features are fully integrated into Figma.