Why You Care
Ever struggled to bring your visual ideas to life quickly? Imagine generating images and videos directly within your design tool. Figma, a leading design system, just acquired Weavy, an AI-powered media generation company. This means your design workflow is about to get a serious upgrade. Are you ready for a new era of AI-enhanced creativity?
What Actually Happened
Figma announced today that it has acquired Weavy, an AI-powered company focused on image and video generation. This strategic move brings media creation capabilities into Figma’s environment. The acquisition includes 20 members from the Weavy team joining Figma, according to the announcement. While the deal’s valuation was not disclosed, Weavy, a Tel Aviv-based startup founded in 2024, had previously raised $4 million in seed funding. This funding round was led by Entrée Capital, with additional participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman, as mentioned in the release. For now, Weavy will continue to operate as a standalone product. However, the company reports that it will eventually be integrated with the Figma Weave brand and the broader Figma system.
Why This Matters to You
This acquisition brings AI media generation tools directly into your design process. Weavy’s web tools allow users to combine different AI models. They also offer pro editing features to create high-quality images and videos. These can be used for product mockups or brand styling, the company reports. You can edit generated media with layer adjustments, change lighting, and modify colors or angles through prompts. This helps you achieve your desired final result. Imagine needing a specific texture for a product mockup; you could simply prompt it into existence. How will this new capability change your daily design tasks?
Key Features of Weavy’s AI Tools:
- Combine AI Models: Utilize various AI models for diverse outputs.
- Pro Editing Tools: Fine-tune generations with editing capabilities.
- Layer Edits: Adjust individual elements within generated media.
- Prompt-Based Control: Modify lighting, colors, and angles using text prompts.
- Infinite Canvas: Start with a prompt and explore different model results.
For example, if you’re designing a new app interface, you might need a unique background image. Instead of searching stock photos, you could generate a custom one in Figma using Weavy’s tools. You could then refine it with prompts to match your brand’s exact aesthetic. Figma CEO Dylan Field shared his enthusiasm for Weavy’s approach. “This node-based approach brings a new level of craft and control to AI generation,” Field said in a statement. He also noted that outputs can be “branched, remixed, and refined, combining creative exploration with iteration and craft.”
The Surprising Finding
What’s particularly interesting is Weavy’s “node-based approach” to AI generation. This method allows designers to combine multiple prompts and models to achieve precise outputs. The team revealed that this offers a surprising balance between simplicity and power. It challenges the common assumption that AI generation is a ‘black box’ process. Instead, it provides granular control over creative exploration. Users can start with an initial prompt for an image. They can then view results from different models, pick one, and add another prompt for video generation. This iterative process allows for deep refinement, according to the documentation. This level of control is often missing in simpler AI tools. It ensures designers maintain their craft while leveraging AI’s speed.
What Happens Next
The integration of Weavy into Figma will unfold in stages. Initially, Weavy will remain a standalone product, as detailed in the blog post. However, full integration with the Figma Weave brand and the broader Figma system is planned for the future. This suggests a phased rollout, likely over the next 12-18 months. For example, you might see new AI media generation features appearing within Figma’s core interface. This could happen in early to mid-2026. Designers should start exploring Weavy’s standalone capabilities now to prepare for these upcoming changes. The industry implications are significant, as AI-powered design platforms are increasingly in demand. They enhance media generation and design workflow capabilities. This acquisition positions Figma to lead in this evolving landscape. “The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power,” Field added. “They’ve also created a tool that’s just a joy to use.”