Why You Care
Ever wish your workday was smoother, with tasks handled by smart assistants? What if your company could build its own AI helper for specific needs? Google just made a big move to make that a reality for businesses, and it could change how your team operates. This new system aims to put AI tools directly into your hands, streamlining everything from sales to HR. Your daily work life might soon look very different.
What Actually Happened
Google officially launched Gemini Enterprise, a new comprehensive AI system for businesses, according to the announcement. This system is Google’s latest effort to compete in the expanding market for workplace AI tools. It builds on previous AI initiatives but is not merely a rebranding of older products. The company reports that Gemini Enterprise is a separate, secure system under Google Cloud. It functions as an AI agent set of tools, allowing companies to develop and deploy their own AI assistants. This means businesses can now create custom AI solutions for various departmental needs.
Google also revealed several new Gemini Enterprise customers. These include software design firm Figma and the buy-now-pay-later company Klarna. Foodservice distributor Gordon Food Service and Australian retail bank Macquarie Bank are also adopting the system. What’s more, Virgin Voyages, a cruise line, has already deployed over 50 specialized AI agents using Gemini Enterprise.
Why This Matters to You
Gemini Enterprise is designed to let businesses securely create, share, and use AI agents. These agents can assist with various workplace tasks, as the company reports. Imagine AI helping in sales, marketing, engineering, human resources, and finance. This new capability means your team could see significant efficiency gains.
For example, think of a marketing team using an AI agent. It could analyze campaign data from multiple sources. It might then suggest optimal strategies or even draft initial content. This system allows these AI agents to access and combine information from internal systems. It also integrates with Google AI tools like Code Assist and Deep Research, as the paper states.
“Gemini Enterprise is designed to let businesses securely create, share, and use AI agents for a variety of workplace tasks,” the team revealed. This integration happens within a single enterprise workflow. All of this work is conducted through a Gemini Enterprise chatbot. This chatbot connects to a worker’s data, including Google Workspace and Microsoft 365. It also links to business applications like Salesforce and SAP. How could a custom AI agent improve your specific role?
Here’s a quick look at pricing tiers:
| Plan Type | Cost (per seat/month) |
| Gemini Enterprise Standard | $30 |
| Gemini Enterprise Plus | $30 |
| Gemini Business | $21 |
The Gemini Business annual plan is for smaller businesses. It is also suitable for startups or individual departments. This edition includes a 30-day free trial period for all customers, as mentioned in the release.
The Surprising Finding
What’s particularly interesting is how Google is positioning this new offering. Despite past iterations and overlapping nomenclature, the company emphasizes this is not a mere rebranding. Google Workspace adopted the Gemini branding in February 2024. It also announced add-on generative AI products called Gemini Enterprise then. However, Google discontinued that Workspace Gemini Enterprise add-on earlier this year. This happened after it began including AI features in its Workspace Business and Enterprise plans. The new Gemini Enterprise is fundamentally different. It is a standalone system under Google Cloud, not a Workspace add-on product. This shift indicates a more dedicated and comprehensive strategy for enterprise AI. It moves beyond simply embedding AI into existing productivity suites.
The new Gemini Enterprise is a separate and secure system under Google Cloud that functions as an AI agent set of tools. This distinction challenges the assumption that Google’s AI strategy for businesses would solely focus on enhancing Workspace. Instead, it offers a , dedicated environment for custom AI agent creation.
What Happens Next
The launch of Gemini Enterprise signals a significant push into the enterprise AI market. Businesses can expect to see more AI agents emerge in the coming months. For example, a finance department might deploy an AI agent by early next year. This agent could automate routine financial reporting and anomaly detection. The documentation indicates that the system includes pre-built Google agents for deep research. It also offers a no-code product for analyzing information and automating processes. This means even non-developers can start building custom AI solutions.
Companies should evaluate their internal workflows now. Consider where an AI agent could offload repetitive tasks or provide deeper insights. The system also features a central governance structure. This allows users to visualize, secure, and audit all their agents from one place. This will be crucial for maintaining control and compliance. Google’s move will intensify competition with other major players like Anthropic and OpenAI. This will likely drive further creation in enterprise AI tools.