Why You Care
Ever feel like your projects are stuck in slow motion, bogged down by endless meetings and complex steps? What if you could dramatically speed up your workflow?
Digital media company HYGH recently announced a significant acceleration in its creation and campaign delivery processes. They are achieving this by integrating ChatGPT Business into their operations, according to the announcement. This shift means faster turnarounds and more creative options for advertisers. For you, this highlights how AI can streamline even the most intricate business functions, freeing up valuable time and resources.
What Actually Happened
HYGH, a company focused on making outdoor advertising as manageable as online ads, has embraced ChatGPT Business. Their system connects over 4,000 digital displays across Germany, as mentioned in the release. The company previously faced slow internal creation processes, with even small tools requiring extensive meetings, according to the announcement. Since implementing ChatGPT Business, HYGH estimates a substantial increase in efficiency. They are now saving 5.5 hours per employee each week, the company reports. This allows one person to quickly transform an idea into a usable product, as detailed in the blog post. This integration has reshaped how software is planned and shipped within the company.
Why This Matters to You
Imagine cutting down project timelines from months to weeks. That’s precisely what HYGH is doing with ChatGPT Business. This isn’t just about speed; it’s about empowering individuals and teams. “Now one person can take an idea, work with AI, and make it into a usable product very fast,” says HYGH’s co-founder, Antonius Link. This means your team could potentially achieve more with fewer bottlenecks.
Consider the impact on product creation and creative output. For example, instead of losing momentum after a brainstorm, teams can record conversations. ChatGPT then generates a product requirements document (PRD) on the spot, as detailed in the blog post. This ensures that ideas move swiftly from concept to actionable plans.
Think about your own projects. Where could a similar acceleration make a real difference? The shift allows for rapid prototyping and quicker client-ready campaigns.
Key Benefits of HYGH’s AI Integration:
- Time Savings: 5.5 hours per employee, per week
- creation Speed: From 1-2 months per MVP to two MVPs weekly
- Documentation: PRD generation from brainstorms
- Creative Output: Faster generation of client-ready ad mock-ups
This approach not only saves time but also fosters a more agile and responsive work environment. It directly impacts your ability to deliver results faster and more creatively.
The Surprising Finding
Perhaps the most surprising finding is the sheer speed at which HYGH now ships software products. Before using ChatGPT Business, launching a usable MVP (Minimum Viable Product) took between one to two months. The team revealed that they now ship about two usable MVP software products every week. This pace was previously impossible, the company reports. This challenges the traditional view that software creation requires extensive, drawn-out cycles. It shows that AI can drastically compress timelines without sacrificing output. For instance, developers use Codex (an AI model for code generation) to bootstrap initial code, setting up project files almost immediately, as mentioned in the release. This rapid prototyping capability is a significant departure from older, more manual processes.
What Happens Next
This rapid adoption of AI by companies like HYGH points to a broader trend. We can expect more businesses to integrate AI tools into their core creation and creative workflows. Over the next 6-12 months, expect to see more companies reporting similar efficiency gains. For example, marketing agencies might use AI to generate campaign previews in minutes, not days. This will allow them to present more options to clients faster.
For you, this means staying updated on AI tools that can automate repetitive tasks in your own field. Consider experimenting with AI for drafting documents or prototyping ideas. The industry implications are clear: businesses that embrace these AI-driven efficiencies will gain a competitive edge. As Antonius Link puts it, “You don’t have to reconfigure everything yourself after the meeting. The PRD is done while you’re still in the flow.” This proactive approach to AI integration is becoming essential for modern businesses.