Roblox Unveils TikTok-Like Video Feed, Boosts Creator Earnings

New 'Roblox Moments' feature and enhanced AI tools aim to empower users and developers.

Roblox is introducing 'Roblox Moments,' a short-form video feed for gameplay clips, similar to TikTok. The platform also announced increased earnings for creators and new AI tools, signaling a significant push to enhance user engagement and developer success.

Mark Ellison

By Mark Ellison

September 7, 2025

4 min read

Roblox Unveils TikTok-Like Video Feed, Boosts Creator Earnings

Key Facts

  • Roblox is launching 'Roblox Moments,' a TikTok-like short-form video feed for gameplay clips.
  • The new feature is in beta for users 13 and older, allowing 30-second clips with music and descriptions.
  • Roblox is increasing earnings for creators through an improved DevEx (Developer Exchange) program.
  • New AI tools are being introduced to assist creators with content development.
  • The average revenue for a Top 1000 Roblox developer was almost $1 million, a 2.9x increase since 2020.

Why You Care

Ever wish you could easily share your most epic gaming triumphs or hilarious in-game fails with friends? What if your favorite gaming system made it simple to create and discover short, engaging video clips? Roblox is making a big move to enhance its user experience and creator economy. This creation could change how you interact with your favorite games and even how developers earn a living.

What Actually Happened

Online gaming system Roblox recently unveiled several significant updates at its Developers Conference, according to the announcement. Among the key revelations is the launch of “Roblox Moments.” This new feature provides a TikTok-like short-form video feed. It allows users to capture and share their gameplay moments directly within the system. The company also confirmed increased earnings for its creators. What’s more, new AI tools are being introduced to streamline content creation. These advancements aim to boost overall system performance and user engagement.

“Roblox Moments” is currently in beta for users aged 13 and older. As detailed in the blog post, it enables users to record gameplay clips. They can then edit these clips, trimming them to a maximum of 30 seconds. Users can add music and write a description before sharing. The system also features a scrollable feed where the community can discover content. Viewers can react with emojis and even jump directly into an experience from a video. The team revealed a gradual rollout of this feature. This approach allows for thorough testing and refinement of moderation processes. All content will undergo moderation before posting to ensure age-appropriateness, and users can report inappropriate videos.

Why This Matters to You

This update from Roblox has direct implications for both players and creators. If you’re a player, imagine instantly sharing that trick shot or funny glitch with your friends. You can also easily discover new experiences through short, engaging videos. For creators, the changes are even more substantial. The company is increasing the DevEx (Developer Exchange) earnings. This means more money for the effort you put into building experiences.

This move reinforces Roblox’s commitment to its developer community. The company shared with TechCrunch, “This is a significant step that reinforces the company’s dedication to fostering an economy where more creators can thrive and succeed.” This statement highlights a focus on financial sustainability for developers. The goal is to encourage even more high-quality content creation. How might these changes influence your decision to spend more time creating on Roblox?

Here’s a breakdown of the key benefits:

  • Enhanced Discovery: “Roblox Moments” makes it easier to find new games and experiences. Short video clips offer quick previews.
  • Simplified Sharing: You can capture and share your best gameplay moments effortlessly. This fosters a more social gaming environment.
  • Increased Creator Income: The improved DevEx rates mean more opportunities for creators to earn. This directly supports the creator economy.
  • AI-Powered Tools: New AI tools will assist creators in building content more efficiently. This could reduce creation time and complexity.

The Surprising Finding

Perhaps the most striking detail revealed by the company is the substantial growth in developer earnings. The company shared with TechCrunch, “For example, the average revenue for a Top 1000 developer was almost $1 million, up 2.9x since 2020.” This figure is quite surprising. It challenges the common perception that only a tiny fraction of creators on user-generated content platforms truly succeed financially. An average revenue of nearly $1 million for top developers indicates a and growing economy within Roblox. It suggests that sustained effort and creativity can lead to significant financial rewards. This finding underscores Roblox’s success in fostering a viable career path for its most dedicated creators.

What Happens Next

Roblox plans to roll out “Roblox Moments” gradually. This phased approach will continue throughout the year. Later this year, the company intends to open up API-based capabilities for creators. This will allow them to build their own in-game creation and discovery systems. For example, creators could showcase trending clips from their own games. They could also create leaderboards based on specific in-game achievements. Imagine a racing game where creators can highlight the “coolest overtakes” directly within their experience. This offers new ways for developers to engage their communities.

For readers, this means keeping an eye on your Roblox app for the “Moments” beta. If you are a creator, start thinking about how these new AI tools and API capabilities can enhance your experiences. The industry implications are clear: user-generated content platforms are increasingly investing in creator tools and monetization. This trend could set a new standard for how players interact with games and how developers build their businesses. It’s a clear signal of Roblox’s long-term strategy to deepen its creator environment.

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