xAI Sues Apple & OpenAI: Antitrust Allegations Rock AI World

Elon Musk's xAI claims anticompetitive collusion between tech giants, raising questions about AI market fairness.

Elon Musk's xAI and X have filed a lawsuit against Apple and OpenAI, alleging anticompetitive collusion. The suit claims Apple's partnership with OpenAI stifles competition in the AI chatbot market. This action continues a series of disputes between Musk and OpenAI CEO Sam Altman.

Mark Ellison

By Mark Ellison

August 26, 2025

4 min read

xAI Sues Apple & OpenAI: Antitrust Allegations Rock AI World

Key Facts

  • Elon Musk's xAI and X have sued Apple and OpenAI.
  • The lawsuit alleges anticompetitive collusion regarding Apple's partnership with OpenAI.
  • Musk claims it's impossible for other AI companies to reach #1 in the App Store due to this partnership.
  • DeepSeek and Perplexity have both reached #1 on the App Store after the Apple-OpenAI partnership was announced.
  • Musk previously attempted to acquire OpenAI for $97.4 billion.

Why You Care

Ever wonder if the biggest tech players are truly playing fair? Do you feel like certain companies dominate the market, making it hard for others to compete? Well, a major new lawsuit is shaking up the artificial intelligence (AI) landscape. Elon Musk’s xAI and X have just sued Apple and OpenAI, alleging anticompetitive collusion. This news could impact how you access and use AI tools every day.

What Actually Happened

Elon Musk’s companies, X and xAI, have officially filed a lawsuit against Apple and OpenAI. The core of their complaint centers on claims of anticompetitive collusion, according to the announcement. Specifically, the lawsuit targets the partnership between Apple and OpenAI, which integrates OpenAI’s generative AI chatbots into Apple’s environment. The lawsuit states that Apple is attempting to protect its smartphone monopoly. What’s more, it alleges Apple is joining forces with a company that benefits from inhibiting AI competition.

This legal action is the latest in a long-standing series of disagreements between Elon Musk and OpenAI CEO Sam Altman. Musk, a co-founder of OpenAI, previously sued to block the company’s transition to a for-profit entity. He also made an unsolicited bid of $97.4 billion to acquire OpenAI, which the company rejected. The current lawsuit highlights Musk’s belief that the Apple-OpenAI partnership creates an unfair advantage in the AI market.

Why This Matters to You

This lawsuit has significant implications for the future of AI creation and how you interact with these technologies. If xAI’s claims are true, it could mean less choice and creation for consumers like you. Imagine a world where only one or two AI models are truly accessible on your devices. This could limit the diversity of AI applications and services available.

For example, if you rely heavily on your smartphone for AI features, a lack of competition could lead to less or more expensive options. The lawsuit specifically alleges that Apple is behaving in a manner that makes it “impossible for any AI company besides OpenAI to reach #1 in the App Store,” as mentioned in the release. This directly impacts the visibility and adoption of alternative AI solutions.

Here’s how market dominance could affect you:

  • Limited Choice: Fewer AI models and applications to choose from.
  • Slower creation: Reduced pressure for companies to develop features.
  • Higher Costs: Less competition can lead to increased pricing for AI services.
  • Data Control Concerns: Centralized AI power might raise questions about data privacy.

How do you think a lack of competition in AI could change your daily digital life?

The Surprising Finding

What’s particularly surprising about Musk’s claim is the context provided by readers. Musk alleged that it’s “impossible for any AI company besides OpenAI to reach #1 in the App Store.” However, context added by readers reveals a different story. For instance, DeepSeek reached #1 overall on the App Store in January 2025. What’s more, just one month prior, Perplexity also reached #1 overall in India’s App Store on July 18, 2025. Both of these instances occurred after the Apple-OpenAI partnership was announced in June 2024. This information challenges the core assertion of Musk’s anticompetitive claims, suggesting that other AI companies can indeed achieve top rankings.

This finding is surprising because it directly contradicts the central premise of the lawsuit’s public statements. It makes one wonder about the true motivations behind the legal action. Sam Altman, OpenAI’s CEO, even commented on this, stating, “This is a remarkable claim given what I have heard alleged that Elon does to manipulate X to benefit himself and his own companies and harm his competitors and people he doesn’t like.” This suggests a deeper, more personal rivalry might be at play.

What Happens Next

The legal battle between xAI, Apple, and OpenAI is just beginning. We can expect this case to unfold over many months, potentially stretching into late 2025 or even 2026. Legal proceedings often involve extensive discovery and hearings. The outcome could significantly reshape the AI industry landscape. For example, if the court finds in favor of xAI, it could force Apple to alter its App Store policies or even dissolve parts of its partnership with OpenAI.

This situation could also influence future collaborations between major tech companies and AI developers. Companies might become more cautious about partnerships, considering potential antitrust implications. For you, this could mean that future AI integrations in your devices are more open. It might also lead to a more diverse range of AI apps competing for your attention. Keep an eye on this case; its resolution will likely set precedents for how AI creation progresses. The industry implications are vast, impacting everything from app distribution to AI model accessibility.

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